It starts with something ordinary – a breath.
Air enters through the nose, swirls through the sinuses, passes the throat, and fills the lungs. But within that air may travel an invisible passenger – the SARS coronavirus, searching for a host.
When the first SARS outbreak emerged, the world faced not only a viral crisis but an educational one. Scientists needed to explain a complex respiratory infection to a global audience in real time. That’s where animation became indispensable.
ABP’s animation of the SARS virus revealed what microscopes could not: how viral particles travel through the respiratory tract, attach to host cells, and begin replication. The visualisation transformed abstract microbiology into a tangible narrative of infection.
For researchers, it illustrated viral dynamics and immune responses. For public health educators, it became a visual language of prevention – showing how something invisible could spread through a cough, a conversation, or a single unguarded breath.
Turning Fear into Understanding
Animation can make the frightening comprehensible. It slows down the chaos of infection into something humans can grasp – cause, effect, and consequence. When audiences understand the “why,” they can act on the “how.”
During the SARS outbreak, medical animation wasn’t just a teaching tool – it was part of the world’s immune response. It helped turn data into knowledge, and knowledge into protection.
The techniques refined during SARS continue to inform how we visualise and communicate respiratory infections today, from influenza to COVID-19. Each new project builds on that legacy – bridging science and public awareness through clarity, realism, and empathy.
SARS taught the world how vulnerable we are – and how powerful understanding can be. Through projects like this, ABP remains committed to helping science communicate with humanity, one frame at a time.
To see the full clip, click here: https://www.youtube.com/watch?v=zgwFd_i5oWU
Watch our full demo reel: https://medical-animations.net/demo-reel/
